How To Increase Website Traffic
How to Increase Website Traffic
Obviously, everyone loves to increase website traffic and own a site with thousands of visitors but are you willing to roll up your sleeves and do what it takes?
It is crucial that you know how to diversify the traffic that is coming to your website, and not rely entirely on one source. Otherwise, if your primary traffic source fails you, it could mean the end for your business.
From social media platforms to non-traditional marketing tactics, this article will help you figure out what it really takes to learn how to increase website traffic of your business.
1- Using Social Media to Increase Website Traffic
Use social media to promote your website and drive more traffic. By posting interesting, fresh and engaging content on different platforms with a link to your website, to encourage people to visit your site and see what you have to offer.
2- Make Your Website Search Engine Optimized (SEO)
Optimize your website by using thoroughly researched keywords and regularly posting fresh, optimized content will help it rank higher on the search engines result pages and it can help you attract more organic traffic. Make sure your website is at it’s best in terms of on-page, off-page and technical SEO.
3- Regular Content Creation
Google’s favorite thing! Having a blog on your website is probably the most effective way to increase your Domain Authority (DA), build engagement with your brand, attract more visitors and encourage people to take actions. Try posting a new blog at least once a week, and after 6 months you can see its magic!
4- Using Pay Per Click Campaigns
One of the basic and most effective ways to increase website traffic is through paid campaigns.
You will only pay for clicks, or when a user clicks through to your landing page. It’s a great way of buying organic traffic and earning visitors, just like SEO.
If you’re looking for a fast return on investment (ROI), this is probably your best option.
5- Offline Promotion
The old-fashion marketing is not completely gone, for example using business cards with your website address on it. It costs next to nothing but it has proved itself to still be effective in this digital world.
6- Using Influencer’s Power to Increase Website Traffic
Influencer marketing, an individual in your niche with thousands or of followers deliberately promotes your business. It is a proven way for businesses to drive more traffic to their website.
7- Email Marketing
By creating personalized email newsletters to keep your emails out of spam folders and encourage your customers to take your desired action you can increase website traffic. You can use different tactics to make it more powerful and more efficient, for example by creating a curiosity gap in your emails you encourage your target audience to take action.
8- Make Sure Your Website is Responsive
A huge part of websites traffic is now coming from mobile devices. By making your website responsive, you provide every visitor a joyful stay at your website. Also, google checks your website to see how it performs on mobile devices it fast? Is it responsive? And if it’s not really mobile-friendly you will be moved to lower parts of the SERPs (search engines result pages).
9- Guest Blogging on Other Websites and Back-links
Some digital marketing experts would argue that backlinks are more effective even than quality content creation, so rather than limiting new blogs to your own website, try to get them published as guest blogs on other web sites especially the ones with high DA (domain authority). It shows google that you are relevant and others are talking about you.
10- Displaying Your Website Details in Your Office or Shop Window
If you have a store/office, try promoting your websites address to those who passes by your store/office by simply displaying your site’s URL in the window. A cost-effective and simple marketing tactic.
11- Placing Internal Links on Your Site
When publishing a new blog post, use relevant and credible internal links in the content to help boost your SEO and make the content a worthy experience for the visitors and also drive more traffic to your other website pages along the way.
12- Publishing Original Research
Google loves original research or a new form of checklists or anything unique. It also helps if the article includes every little detail in that subject so your readers don’t have to go to another website to read about some other parts of the subject.
13- Upgrading and Updating Old Blogs
If you own any old or outdated blogs, try updating it just by making them relevant to today and to your visitors. It can be a simple way to increase website traffic and improving your SEO.
14- Find Your Biggest Traffic Generator
It gives you a general idea of what’s working best for you and your business. Remember, if you’re not tracking the traffic that’s coming to your website, you’re wasting your time doing digital marketing, especially with paid advertisements.
15- Answering People’s Questions on Different Forums or Platforms
Quora for example is a way to increase website traffic. Answering questions on different platforms can be a great way to build relationships and attracting more traffic. However, don’t spam. Ensure that your answers are detailed and that you know what you’re talking about. Blog commenting is also another great way to increase website traffic, and if you’re struggling to find websites to comment on, you can use BuzzSumo or SEMrush to help you find sites where relevant content is being created.