Digital Marketing in Easy Steps
If you are just stepping in to this infinite world, trying to find your path can be confusing and from time to time even overwhelming. But we’ve tried to break it down for you in to some basic parts, in order to make this experience simple and worthy of your time.
If you ask the seniors, marketing used to be all about spending money;
The more you spent = The larger your portion of the market was = The more clients you had.
But fortunately, it has changed now. If you don’t have a big budget for marketing, you still stand a chance! You just need a solid plan in place.
First things first, let’s answer some very basic questions.
what is digital marketing?
Basically, digital marketing refers to marketing through any digital channel.
To put it in other terms, digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, E-mail marketing, PPC (pay-per-click) & etc.
Why is digital marketing important?
The whole purpose of marketing is finding customers and generating revenue. With the development of technology, people’s lives changed and shifted massively. Now days consumers rely heavily on digital means to fulfil their needs and find what they are looking for.
For instance, Google marketing insights found that 50% of consumers start their inquiries on search engines, while 34% look for brand websites and 26% search within mobile applications.
Roughly 4.7 billion people around the globe use the internet at the beginning of 2021. That’s close to 60% of the world’s total population. This number is still growing too, the latest data showing that 320,000,000 new users came online throughout the previous year.
Does Digital marketing work for all businesses?
Digital marketing works for any business in any industry. Regardless of what you are selling. If something as general as Newspaper ads or TV commercials could suffice, something this accurate, detailed & most importantly analyzable should be fine.
What you need to know, is that all the business can’t get good results by implementing the same digital marketing tactics and you need to come up with different strategies based on your industry, products or services you offer, your target audience & etc.
To get a clearer image, take a look at the example below.
If your company is B2B (business-to-business), your digital marketing efforts are likely to be shaped around lead generation, with the end-goal being for someone to speak to your salesperson. And your best chance of generating leads via social media platforms will probably be through LinkedIn.
Whereas if you are selling Jewelry, you might be considering Pinterest or Instagram because their larger percentage of women users.
What does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels, whether they are free or paid. These channels include social media platforms, the company’s own website, emailing, display advertising, etc.
The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one and improve them overtime.
A digital marketer who’s in charge of SEO (search engine optimization), for example, measures their website’s “organic traffic” (the traffic coming from website visitors who found the website via Google search.)
Digital marketing is carried out across many marketing roles today; SEO manager, content marketing specialist, social media manager, marketing automation coordinator, etc. In small companies, one generalist might be handling many of the digital marketing tactics at the same time as in larger companies, these tactics have multiple experts that each one of them focus on just one or two of the company’s digital channels.
What are the different aspects of digital marketing?
– Search Engine Optimization (SEO)
– Content Marketing
– Social Media Marketing
– Pay Per Click (PPC)
– Affiliate Marketing
– Native Advertising
– Marketing Automation
– Email Marketing
Ok, now that you have the basic knowledge of what digital marketing is, let’s dive in to the plan you need to make it in this machine’s territory.
Now, the main part.
Digital Marketing in easy steps for beginners. Keep in mind that your digital marketing plan needs to cover some crucial bases:
1- It has to put you in all the places that your target audience are hanging out.
Now days marketing is all about connecting with your target audience in the right place, at the right time. You need to be on their radar when they are searching for the services and products that you are offering. People can’t love something they don’t see, right? This means that you need to use the right keywords, right advertisement and right design.
2- Great content, to keep your audience interested and get shares.
Content creation varies based on what you do and where you are going to publish them. But to give you a few starting points:
always create original content.
try to make them as interesting as possible.
try to create content that matches your conversion process.
try to engage your audience as much as you can.
3- Social media, to build relationship with your audience.
Most people spend at least an hour in social media platforms, and about 80% of them subscribe to at least one business page. There are plenty of high-engaged platforms out there, but try to narrow it down to a few that you might attract more customers from.
4- SEO (search engine optimization) friendly website to rank higher in the search engines and get traffic.
SEO can be the most confusing part of your digital marketing, specially if you are just starting out. But, since it takes between 6-12 months for it to work, you should make it your priority. It helps you generate organic traffic and rank higher on search engines = more potential clients.
5- Using the tools that fits your needs best.
There are so many parts in your digital marketing and it can be hard to keep track of each part and examine their efficiency. That’s when the tools come in play. You need to keep track of what you are doing and try optimizing it over time. For example, if you have a website, use Google Analytics It’s free, and it can provide helpful information for you.
6- Eye-catching graphic design to separate you from the rest of your niche.
If you are familiar with designing tools such as Photoshop, then it’s great. But if you are not, it can be overwhelming to design a truly beautiful website or even an image for that matter, but fear not, there are many websites out there that you can download or buy some gorgeous templates to make your designs look more professional.
7- Finding the right keywords and advertising from time to time.
When it comes to choosing your keywords, don’t solely concentrate on Increasing your website traffic. Yes, I know that’s what you are after but attracting the right audience is just as important. The process of finding the right keywords can take time and research, but trust me, the results will be worth it.
Try thinking as a client/customer, try considering the competitors and don’t be afraid to use long-tail keywords (3 or more words), they might get less searches but they are more accurate. A few Ads here and there will make the search engines/social media platforms to like you and when they are happy, they will make you happy as well.
To sum up,
If you put all these essential parts together, you have an efficient digital marketing machine, which generates more revenue that you have ever imagined. Don’t get overwhelmed and try building your online presence step-by-step. We are here if you needed any help.