Digital Marketing and SEO
We are going to hand you a cost-free, step-by-step guide to follow, and begin your digital marketing and SEO optimization journey.
Do you want to make a blog about turtles? Even start selling those cute fluffy turtle pillows you always wanted to sell?
First thing that comes to mind when you want to become “popular” in the digital world is OFC paid-Ads. They are effective but unfortunately, they cost money. If you are even a little familiar with Digital Marketing, your 2nd guess must be SEO. That’s right, Search Engine Optimization. It costs no money done correct and the results are truly amazing. If you are new to the online world and you are wondering how to become a digital marketer, this blog is written for you, so follow this guide, that if followed step by step you will be a master in digital marketing .
First let’s discuss what it takes to create a website. Of course, the first step is deciding on your niche. Are you going to make an online store, local business website, or blog? Turtles!
Where do people hang out in the turtle niche? YouTube?
Organically speaking, digital marketing and seo is the art of compelling or creating content about your business and sharing it to the public for them to learn more or even invest in your brand. Now you have the basic background of this form of advertising, let’s dive in to it.
Build Your Website & Optimize It
It’s crucial to execute this part perfectly if you want to have a SEO friendly website and rank higher on search results. Since we wanted to keep all this cost-free, you can use WordPress, therefore you won’t need a developer. Here are 6 steps that you need to follow when you are developing your website.
Research & Analysis
Obviously the first part is to do your homework. Get out there, see what your competitors are doing and learn from them.
Consumers know how to identify top quality content so do not drop the ball on that one. All the content you create must be there for a purpose, and SEO optimized.
If you don’t see it in yourself to design something unique then there is no shame in asking for help or hiring someone.
Ok, so if you decided to hire someone then it’s not your responsibility anymore, But in case you wanted to do it all by yourself then you need to make sure that your website is functional, user-friendly, fast, easy to find and… .
What it actually means is that you need to optimize all pages of your website to achieve higher rank and get more organic traffic through search engines. That’s our plan right? Getting organic traffic so we won’t have to pay for Ads or Influencers.
It doesn’t really matter what you think of the website, the true worth of a website depends on the user experience and the profits it delivers. You need to make it responsive & appealing to your target audience.
This part is essential for local businesses and it plays a huge part in your digital marketing. You need to Put your location and website out there for people to find your business easier. List your website on Yelp , TripAdvisor, Groupon , and similar apps.
Create accounts and leave links wherever possible across all social media and internet forums using the same name. Facebook, Instagram, YouTube, Quora, Pinterest, and Reddit and anywhere else you can find in your niche where people congregate.
Remember, in the end digital marketing comes down to networking and engaging. Sending emails and making conversations with other people. People can’t love something they haven’t even heard of, so you need to put yourself on their radar.
You need to make quality blogs. NEVER plagiarize because google can tell if you stole it from someone else and it’s not going to end well. The better the blog’s quality, the more shares, views, likes, comments, upvotes and the higher you rank.
Beranus was registered in google in 4 days due to correct SEO and influencer marketing. A big Instragram Influncer, stock trader MillionaireMentor promoted the website and the next day we were registered in google. By the 5th day we had 600 site users and 24 registered ones.
It could be higher if I paid big influencers but remember we’re trying to do this for free.
Search hashtags in Instagram, Youtube and twitter to find influencers in the turtle niche and reach out.
Tell Your Friends.
That doesn’t cost anything right? Put your link into different browsers on different computers, Google, Yahoo, Bing and Tell your friends to search it and if possible, promote you on their personal accounts.
Search posts on Quora or publications in your niche and on forums. Give helpful answers and when the time is right you can leave your link. Do not spam!!
Always be polite and use words like please and thank you.
Always, always remember to use the right key words. I can’t stress this enough, whatever you publish needs to be SEO friendly in order to achieve your digital marketing goals. For example, if you are making a post about red ear slider turtle food in 2020, make your title exactly what someone would search on google. Red Ear Slider Turtle Food 2020, or Indoor Red Ear Slider Turtle Food 2020.
You could also make your own topic. Use keywords: Red Ear Slider Turtle. This will be searched better than green turtle with red ears. You need to use keywords the exact way people search into google.
Remember the best way to increase your audience, is to offer valuable or free knowledge. If you go out of your way to help someone, they will help you too.
We are almost done but before we wrap it up, let’s talk a little more about SEO.
It’s important to keep in mind that digital marketing and SEO is not a quick fix and it hardly provides immediate results. It usually takes about 6-12 month. Why? Because link building and optimizing your content takes that much.
Just like developing your website, digital marketing and SEO process begins with research and deep dive in your niche. You need to put your inspectors hat on and examine everything until you are able to put together a map for your website’s digital marketing and SEO.
Don’t forget the Technical SEO. Rankings can improve with optimizing your site’s back-end, like improving page speed. By fixing these errors and problems, it makes it easier on search engines when they visit your website and ofc it will result in higher ranks for your website.
I hope this blog helps you in your path to becoming a digital marketing expert.