Ultimate Guide to Boost WordPress Website Speed
Are you looking for tips to boost your WordPress website speed?
We are going to cover everything from why your WordPress website’s speed is so important in the traffic you get and ultimately your revenue, to what slows down your website, and different actions that you can take in order to improve your WordPress website speed immediately without any coding.
First, let’s see why it’s so important to have a fast website?
It improves user experience, increases your pageviews, and helps with your WordPress SEO (search engine optimization). In this blog, we will share the most useful WordPress website speed optimization tips to boost website performance and speed up your website.
As you know, the people’s attention span has decreased significantly over the past few years so you have a very small window to show users your content and convince them to stay on your website. What it means is, if you have a slow website, users will leave your website before it even loads.
With experiments done on Amazon, Google, and other larger websites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% decrease in page views, and 16% less customer satisfaction. Therefore, make every second count!
Like that wasn’t a reason enough to speed up your website, Google and other search engines have already started pushing slower websites down in the search results which means lower traffic for your website on top of everything else.
To sum it all up, if you want to generate more traffic, subscribers, and of course revenue from your website, then you need to make your WordPress website speed as FAST as possible!
First order of business, check your WordPress websites speed.
What your need to remember is just because it doesn’t take much time to load your website on your own phone or computer, it doesn’t mean everybody else experience the same thing. You are frequently visiting your website, and modern browsers store your website in the cache and automatically prefetch it as soon as you start typing the address. This makes your website load instantly, but it’s just you!
To avoid rookie mistakes like this, always check your website’s speed on websites that are built to do so. They are free and give you some valuable information about your website performance and such. i.e. (https://gtmetrix.com/)
Keep in mind a good loading time is under 2 sec. If you made it faster, even better! Now let’s move on to the next part.
What slows down your WordPress Website?
As mentioned earlier, your speed test report will probably have some recommendations for improvement. However, most of those recommendations are a bit advanced. But you need to learn about the issues to make improvements on your website. Let’s see a couple of common recommendations.
When your web hosting server is not properly configured it slows down your website.
If your website is not serving cached pages, then it will overload your server and cause it to crash entirely or at the very least slows down your website.
The main issue are images. Optimize every single image your upload to your WordPress website.
Avoid using poorly coded plugins, they can slow down your website speed significantly.
External scripts such as ads, font loaders, etc. can have a huge impact on your website speed.
Now that you know the basic reasons your website is slow, let’s see how can we actually improve your WordPress website’s speed.
Speed up your WordPress website in 6 easy steps (no coding knowledge required)
I know how terrifying making changes to your website configuration can be, especially if you’re not a professional web developer. But worry not, I’m here with your every step of the web. Are you ready to speed up your website with just a few clicks?
Install a WordPress Caching Plugin
To build your pages, WordPress runs the process of finding the required information + puts it all together + displays it to your visitors.
Since the process involves a lot of steps, it can slow down your website, especially when you have multiple visitors at once.
That’s why every WordPress website should use a caching plugin. It can make your WordPress site about 2x to 5x faster.
Wondering how it works?
It eliminates going through the whole page generation process every time, instead it makes a copy of the page after the first load, and then serves that cached version to every subsequent user. There are numerous WordPress caching plugins out there, but personally I prefer WP Rocket (premium). You can watch tutorials on how to install plugins on YouTube, it’s really simple.
Optimize your images to achieve better wordpress website speed
Images in their original formats can have huge file sizes and they can ruin your website speed. But if you choose your image file format wisely and then compress it, you can decrease your image size anywhere about 3x to 6x.
Almost always just go with JPEG and don’t even look back, but if you needed a transparent image, then go with PNG and then compress it.
Keep your WordPress website updated
Since WordPress is an open-source project, it is updated frequently. Each update will provide you with new features and it also fixes security issues and bugs. The same goes for your WordPress theme and plugins, too. Not doing so might make your website slow and unreliable, also vulnerable to security threats.
Don’t upload Audio/Video files directly to WordPress
Uploading your audio and videos directly will cost you a huge bandwidth. You could be charged by your web hosting company, or worse, they may even shut down your site altogether, even if your plan says “unlimited” bandwidth.
WordPress offers a built-in video embed feature that you can copy/paste your URL into your post and it will attach it automatically.
Reduce external HTTP requests
It’s fine to use a few external HTTPs. Many of them are optimized to load AQAP, so it’s faster than hosting them on your own website. The problem occurs when your plugins are making a lot of these requests, then it could slow down your website’s speed.
Optimize your WordPress database every now and then
After using WordPress for a while, your database has collected tons of information that you don’t really need any more. This can be easily fixed with the WP-Sweep plugin. It cleans up your WordPress database by removing unnecessary things like trashed posts, revisions, unused tags, etc.
That’s it, I hope you enjoyed the tips. Try them on your website and let us if it helped you as well as it helped thousands of WordPress website owners. If you had any questions feel free to contact us.