25 Ways To Drive Organic Traffic To Your Web site

Here we have 25 easy and cost-efficient ways for you to attract more visitors and drive more organic traffic to your site.  

How to Increase Traffic to Your Web site

 

• Using Social Media to Attract Visitors

Use social media to attract visitors and promote your web site traffic. Post interesting, fresh and engaging content on social media with a link to your website, to encourage people to visit your site.

• Make Sure Your Site is Search Engine Optimized

Optimizing your site by using the right keywords and regularly updating it with fresh content will help it rank higher on the search engines and resulting in boosting your organic traffic.

• Having a Blog on Your Site and Regularly Updating It

Having a blog on your website is one of the most effective ways to build engagement with your brand, attract visitors and encourage people to head to your site. Regularly update your blog with engaging, entertaining and informative content to encourage visitors to keep returning to your site.

• Using Pay Per Click Campaigns

As online marketing influencer Neil Patel notes, one of the basic and effective ways to drive organic traffic to a business website is through paid campaigns. PPC, where you bid on different types of keywords, is an easy way to promote your website to an audience who might not see it otherwise.

• Using Business Cards for Offline Promotion

Old-fashioned business cards are by no means dead. Handing out business cards with your site’s URL details printed on them at every chance you get to lure prospects to your site, is one of the most cost-effective offline marketing strategies that you can pursue.

• Visiting Trade Shows

Trade shows are a great way to promote your brand, build your network and attract visitors. Use trade shows as a means of handing out business cards, which has details of your website on them.

• Using Influencer Marketing to Attract Traffic

Influencer marketing, whereby an influential individual in your niche with hordes of followers deliberately promotes your brand, services or products, is a proven way for businesses to attract more people to their website.

• Including Your Web Address on Branded Uniforms

If your business requires branded uniforms, utilize employee’s uniforms to the maximum by including your website URL on branded jackets and shirts.

• Making Sure Your Website is Mobile Friendly

A high amount of digital traffic is now coming from mobile devices. Ensure your website is navigational from the likes of smartphones and tablets, by making it responsive.

• Guest Blog on Other Sites

Rather than limiting new blogs to your own site, try to get them published as guest blogs on other web sites. Having links to your website on credible sites with high Domain Authority (DA), is a great way to boost your SEO and the organic traffic to your web site.

• Inviting Other People to Guest Blog on Your Site

Inviting others to post high-quality and engaging articles that are void of spammy links on your website, is a great way to increase organic traffic to your site, as the author of the guest blogs are most likely to share the content and build up rapport with your brand.

• Posting Content on LinkedIn Pulse

As WordStream founder and CEO of MobileMonkey Larry Kim says, “LinkedIn Pulse is a fantastic way to get your best content in front of a larger audience.” Drive traffic to your site by posting fresh and engaging content on LinkedIn Pulse.

• Displaying Your Website Details in Your Office or Shop Window

If you have a store or office try promoting your site’s URL to those who passes by your store or office by simply displaying your web address in the window – a cost-effective and simple marketing tactic.

• Using Car Wraps to Promote Your URL

Ensure your vehicle acts as marketing pedestal to every passer-by by wrapping it with your business’s logo and your website’s address.

• Advertising in Print Media

With 17% of small businesses still advertising regularly in newspaper, print advertising is not dead. Use the likes of magazines and newspapers to advertise your business, including details of your website to encourage readers to go and visit your site.

• Using Direct Mail Campaigns

Leaving promotional material on coffee tables in waiting rooms and posting it through letter boxes that includes your website’s address can be a successful way to alert prospects to your website.

• Publishing Interviews with Thought Leaders on Your Website

Publishing commentary or interviews from leading figures in your market can be a great way to encourage people to visit your site and boost its credibility.

• Be Interviewed for Other Sites

By the same token, why not start doing interviews yourself as a thought leader in your industry to help raise your online credibility and presence and attract more people to your site?

• Attending Networking Events

Networking brings a multitude of benefits to small businesses, including the opportunity to promote your website to the targeted audience.

• Placing Internal Links on Your Site

When publishing content on your website, use relevant and credible internal links in the content to help boost your SEO and make the content an useful experience for the reader – a key attribute in driving more traffic to your website.

• Publishing Original Research on Your Site

Original research helps drive traffic to a website, so endeavor to get your hands on research that’s not available anywhere else, whether it’s through whitepapers, webinars or how-tos.

• Fine-Tune Existing Content

Does the existing content on your website ‘make the grade’ in terms of being readable and engaging to visitors? Tweaking the content here and there on your site so it’s more engaging, promotional (but not spammy) and has a healthy scattering of relevant keywords, will be a great way to help increase traffic to your site.

• Advertising on Local Radio

If you need to promote your website to local audience, Advertising on local radio stations remains an effective way to do so.

• Upgrading and Updating Old Blogs

If you own any old blogs, putting fresh life into old blogs just by making them relevant to today and to your target audiences can be really simple way to increase traffic to your site and improve your SEO and.

• Using Instagram to Promote Your Site

Instagram has positioned itself as a respected social site for small businesses. Post creative content on Instagram to encourage people to follow to your page. Don’t forget to mention your URL to promote your website to your Instagram audience.