SEO methods are continuously evolving and it is not easy to stay on top of it, but you can start by eliminating the 10 most common mistakes
Optimizing your blog and website is a crucial element of your content marketing strategy. While SEO is continuously changing, it stays on top of marketers’ agendas as it is a powerful way to attract visitors to your company’s outlets and to direct them towards your sales funnel.
SEO methods are continuously evolving due to search engines’ developments and users’ changing perspectives. It is pretty hard to stay on top of the most successful optimization techniques, with many businesses falling into the lure of incorrectly doing SEO. Instead of increasing conversion rates and seeing huge traffic, the results can turn out quite the opposite.
There are some common SEO mistakes that are quiet hard to not fall for. Testing optimization approaches is also tough because you can’t verify your methods in real-time since search engines’ rules are becoming harder and harder to predict.
While the optimization subject is ever-evolving, some practices are proven effective, while others are a bit harmful in the long term. Let’s go over the top 10 common SEO mistakes you should avoid so your business’ website will deliver the desired results to match your efforts.
One of the most common SEO mistakes happens when you are optimizing keywords that you want your site to rank for. But are you going with the right ones?
One of the most common mistakes in selecting keywords is overviewing the preference of search engines and users for long keywords. While you might define your services and products in a specific way, it’s crucial to understand what words your potential clients would use to refer to them. Sometimes the terms you consider correct could mean something different to other people, or could be too generic. In both case, you will be optimizing for all the incorrect keywords.
It’s best to do your background research carefully earlier than you begin the optimization. Using tools like the Google Trends, Google AdWords KeywordPlanner, SEMrush and Moz Keyword Explorer can assist immensely in placing your finger on the pulse of trending and adequate keywords.
An other common SEO mistakes is you would suppose using your target keywords in each and every sentence of your content would raise your ratings. That approach couldn’t be more wrong. In fact, going overboard with the usage of keywords is registered as spammy by search engines, which means it clearly hurts your SEO performance.
That’s why keyword ‘stuffing,’ or overusing your chosen keywords, is not vital to your SEO success. Such a method might make your content unnatural and useless for its meant audience. In fact, Google is using a unique semantic search called Latent Semantic Indexing (LSI). This program can understand your content’s topic without the need for stuffing your content with repetitions of your chosen keywords.
Another common SEO mistakes is generating content material that is not really about your keywords. The trouble is that you want to rank for a certain keyword, however you fail to focus the text on your target topic. Search engines like Google want to serve their users with the most relevant content for people’s seek terms. So, in case your content does not answer user needs, it won’t rank well.
This mistake is mostly a result of trying to fit a few different topics inside a single piece of content. This leads to creating low-quality work just for the sake of including keywords, or optimizing for more than one keyword in an article. Your number one goal must be producing content that truly corresponds to the needs of your target audience, such as using the right search terms. Then search engines will be capable of tracing your content as matching the keyword you are aiming for.
This next routine mistake is related to the quality of your content. Even though copying texts was a common practice back in the day, today search engines penalize this behavior. Plagiarizing content is considered as a spammy and is highly discouraged.
Duplicating and making it shorter simply doesn’t work either. Instead of ripping off copy from other websites or using programs that ‘spins’ the content into a new shape, it’s worth taking the time and creating fresh and meaningful texts. This is the only way to ensure your website doesn’t get downgraded and driven in the back of search results.
Optimizing your content does not end once you put a target keyword in your articles. Title tags and meta descriptions are critical factors of Search Engine Optimization that shouldn’t be skipped. forgetting them means a massive missed potential for your content. These optimizing elements are taken in to consideration by search engines when crawling your website, so if done right, they are able to enhance the performance of your content.
Another technical element that content marketers sometimes overlook is including image tags. The alt tags of the visuals you encompass on your content are pretty important, as they are another signal of how you are targeting articles. Search bots don’t see the pictures, instead they can read the alt tags and add this info in the way they index your pages.
Here we have a suggestion for you to get the best from SEO. Content marketers today should know that the quality of external links included within the content is greater than their quantity. That’s why it’s best to make sure you link to relevant, well-rating websites with stable and solid reputations. It’s also helpful to link back to sites that have linked to you, as this brings back traffic and visitors in the future.
Another counterproductive practice with regards to links is using useless anchor text. This wastes great SEO opportunities, as the anchor texts signify to the reader and to search bots what the link is about and how it can be useful to users. So, don’t use ‘click here’ as an anchor text or employing the same anchor-text repeatedly, because it can be seen as spammy.
There are also some SEO mistakes when including internal links that you should look out for. Normally, it’s important to think about your best-performing pages and consider implementing links to them in your article. This is a matter of giving them visibility and create extra traction. But keep in mind you shouldn’t include internal links just for the sake of having them in a content if they don’t match the topic and focus of the article.
As with keyword stuffing, it’s critical to watch out and not overuse internal links. If the content and links appear unnatural, the work will no longer be appreciated by your target audience. It would not be favored by search engines either, as it can be seen as a fraudulent practice.
SEO optimization is not just about keywords & content. It’s also about the quality of your website, in particular its overall performance on phones, which happens to be user’s top choice today. Google and other search engines can tell when your website is not responsive ( mobile-friendly ).
If you haven’t thought about a smooth phone experience for your audience, your ranking on search engines can be jeopardized. Another important factor is the load speed, as search engines put an emphasis on that as well. You shouldn’t be amazed if a slow site leads to lower SERP. You can use the available tools like Pingdom and GT Metrix to analyze where is your speed problems coming from and how you fix them.
Optimization has a social side as well. When you are posting your content on social media, one of your most important goals is to get the attention of users who have a massive online influence. This simply means their content gets noticed by both your target market and also by search engines. That’s why it’s important to create relationships with such ‘influencers’ and to use their credibility to go to the next level.
Another dimension of this is submitting your blog posts or website promo to social sites. Sites such as Facebook, Instagram, or Quora without having a ‘power user.’ It’s a lot simpler to make noise about your content when the person sharing it has credibility on that network. Building relationships and doing structured outreach thru influencers is an quintessential part of your optimization strategy.
At the end, the only way to make sure if your SEO optimization and content efforts work is to track their progress. Many marketers would push aside the numbers, but this is a vital mistake. Setting up and regularly reviewing your analytics is crucial for your optimization results.