In this glamorous world that we live in, good graphic design is the first thing that attracts your potential customer’s attention.
Every single company out there, from the small business owner in his street-side shop to the largest multi-national conglomerate, takes plenty of work to create a brand they believe in. This brand turns in to the reason for their existence and additionally the reason why they spend sleepless nights wondering about different ways to make it better. When you spare no expense to make your product/service as customer-oriented as possible, then why turn away from using first-class design?
The fact is, appropriate design can mean the difference between a flourishing business and a shut-up shop. Here’s ten reasons why you need to pay attention to the work and quality going into your designs!
A well-designed shirt or computer will not only attract attention because of its features, but also because of its looks and design. In a shoe store, the primary reason that determines whether a person will try a shirt or not is its design. If it looks ugly and has a poor design, it will stay on the shelf unless the customer has come in, specifically, with that price-range or model in mind. So make sure your products look good to grab the eye of your visitors. This is also what makes them stand out against the competition’s products.
When you buy something, like body shampoo, you might think that it is the product within the bottle that matters. The truth is, the product matters only when the customer has bought the bottle and tried it on. To get them to choose your product, your packaging (in this case the bottle), needs to make them want to buy it. There are thousands of products lined up on store-shelves and in case you don’t take the effort to create an experience from the moment someone gets a box to the time they begin the usage of the product, they won’t have anything to remember you by.
British Petroleum created a surge by converting their logo colors to Green and Yellow. While their logo remained the same, the message was simple : “We care about the environment.” Whether the company goes on to do something positive about it or not is another thing. The reality is, in the eyes of the target customers, this shift in design ends in a shift in perception.
As people start looking at your company and brand differently, they start appreciating it more. If two companies create the identical quality of product (same in every aspect), it is guaranteed that almost every customer will pick up the one they remember the most. Good design helps them remember and, therefore, the next time they go shopping, they will pick out your product because that’s what they remember. Make your brand more memorable with some fresh ideas and good designs that touches your customers.
This is a direct off-shoot from a rise in income figures. If you begin selling more products, probabilities are that you are outshining your competitions. This means, you are toppling them in the popularity charts as well as in the charts that matter the most, the sales.
As the world is being driven by more visual content, standing out in the crowd is not as easy as it used to be. Using good design to create your very own space, earlier than anything covers your presence, is a great way to set matters up for the future.
As companies are challenging to compete in the battle of recession, price, and severely damaged economies, the ones that will come out alive are the ones that are trusted by customers. When you create a design, whether it’s for a product, an advertisement or just a hoarding on the street, and connect with the customer, that is what they are keeping an eye for. Everyone wants to know that you are thinking and caring about them and nothing says that better than a fabulous design.
Designing a brand isn’t only about increasing sales and getting customers, It is also about taking care of the people on the inside. When these people start their day by sitting at their workstations or desks, they need to have your best interests in mind. From office interiors to the environment that you create, to memos, everything must to be designed with their welfare in mind. Keep them satisfied and you’ll guarantee a successful organization that is run by the people.
Are you forced to stay fresh in people’s mind with new launches? Are you scared of slipping out of their sights as they go to spend their money? Changing the brand image of your corporation or simply creating fresh design can stop that enforced product launch. A well-designed, brand-new product package can absolutely change the way people have been looking at the same old product. No one will really care that what is within the pretty package, is what they have been using all along. What they care about is that there is something fresh about the product they already love. Keep them interested and I assure you, they’ll keep coming back for more. therefore you can invest your time in developing something better for the next launch.
We live in a world where quality is an idea that is preached more than it is practiced. By developing a better product, you’ve already breached thru the limitations of being average, and moved into the superlatives. Now it’s time to carry that image through all other different aspects of your business. By developing good designs, you emphasize on a better planet through fresh designs and thoughts. Your ideas may be the beginning point for many others, and the cycle will continue with you at the forefront.